The Opportunity
Open a New Vertical, Build a Growth Loop
There's open whitespace in the creator vertical. We work with creators to build their own Tavus avatar twins and put them to use. Each one shows their audience and other creators what's possible, and the loop reinforces itself: new usage drives new creators.
Objectives
Goals
01
Creators as users and your top-of-funnel engine
Work with creators excited to build avatar twins in strategic verticals. They become users of the product and the top-of-funnel engine that drives new usage and new creators.
02
Prove it with focus
A tight initial run across a few strategic verticals. Start small, measure what converts, and scale what works.
03
Unlock a new growth channel
Stand up creator-led growth as a repeatable channel that compounds over time, distinct from paid and outbound.
Approach
How It Works
Step 1
Vertical + Creator Research
We reverse-engineer the platform algorithms to find creators built for avatar twins: parasocial pull, audiences that already pay for access, more demand than hours. Primary-source data, no bought lists.
Step 2
Bespoke Outreach
Custom branded outreach from a dedicated Tavus domain, like tavuscreators.com. We zero in on the right hyper-targeted creators in each vertical, the ones who want to do this every day, for maximum impact.
Step 3
Strategy + Shortlist
We strategize positioning and hand you a vetted shortlist. Start with five to ten creators, enough to actually learn. You make the taste calls.
Step 4
Gold-Tier Activation
White-glove avatar twin production. We work with each creator to create and approve the content, and handle contracts, payments, and taxes on the backend. The creator just shows up and creates.
Step 5
Creative Strategy
We work out the positioning, the calls to action, and the format for each creator, so the content lands natively with their audience and feels like their own idea.
Step 6
Funnel + Attribution
We track what converts and feed it into the next round. One campaign becomes a funnel that sharpens every cycle.
Where We Start
Creator Verticals to Test
The best fits already sell access, are capped by their own time, and care more about connection than photoreal perfection. We test three pools at once and let conversion pick the winner. A starting point, open to refine together.
Headliner
Adult / Creator Talent
Pay-per-minute is proven, just waiting for the tech. Aggressive monetizers, low realism bar, fastest word-of-mouth in the game.
Parallel Test
Companionship + Girlfriend Experience
Same access economics, wider funnel. "Talk to me" demand no creator can meet across thousands of DMs.
Parallel Test
Astrology + Spiritual
Pay-per-reading is already the model. Endless conversational demand, near-zero realism bar.
Timeline
90 Day Sprint
The target for the initial run is five to ten creators. In my experience that's the minimum to start getting real learnings.
Month 1
Source + Engage
Weeks 1-2
Lock the ICP and verticals. Build creator lists across adult, companionship, and astrology. Launch branded outreach.
Weeks 3-4
Responses land. We surface the excited creators and build a shortlist with you.
Month 2
Activate
Weeks 5-6
Pick your first five to ten. We handle sign-off, contracts, onboarding, and scheduling.
Weeks 7-8
Avatar twin production. White-glove QA plus a creative plan per creator.
Month 3
Launch + Learn
Weeks 9-10
Avatar twins go live. Content posts natively. We track from day one.
Weeks 11-12
Measure, learn, reopen outreach. Decide together whether to scale.
Plans
Get Started
Monthly
$2,999
per month + creator spend
Activate up to 20 creators across verticals and platforms
- Multi-vertical sourcing - adult, companionship, astrology, and more
- All platforms - Instagram, YouTube, TikTok
- Reverse-engineered creator research + vetting
- Branded outreach on a dedicated Tavus domain
- Strategy, shortlist, and your taste calls
- Avatar twin production - create and approve the content
- Contracts, creator payments, tax forms handled
- Engagement tracking + attribution
- Biweekly check-ins, plus ad hoc calls and Slack anytime